Our NAIDOC Week 2026 collection features our talented collaborating artists' reflection on and response to this year's theme ‘50 Years of Deadly’.

Created as an identity piece for the 2026 campaign, Standing Strong is Wiradjuri artist Amy Kilby’s tribute to 50 Years of Deadly. Centred around gathering places and flowing pathways, the artwork honours the people, stories and connections that continue to carry strength forward together. 

Meet the Hoodie made for every season. Soft, breathable and cut in a relaxed oversized fit, this cotton blend essential earns its place in your wardrobe all year round. A generous adjustable hood and front pocket make it the kind of piece you reach for first on a cool morning or throw on when the weather can't make up its mind. Light enough to layer, cosy enough to count, and easy enough to wear with everything you already own.

Featuring wearable First Nations artwork, printed in-house in our Meanjin studio, we are proud to keep as much of our production on-shore as possible to support local jobs and training. Discover the meaning behind this piece through the artwork story below.

Reasons to Love
Product: Cotton Blend Hoodie
Colour: Black
Fit: Women's
Material: 80% Cotton, 20% Polyester, 320gsm
Washing: Cold machine wash inside out. Do not bleach or wring. Do not tumble dry. Cool iron not on print side. Do not dry clean.
Artwork: Standing Strong
Artist: Amy Kilby

More Good Stuff
Fit Advice: Women’s tees are a fitted style, size up if unsure or between sizes, or if you’re after an oversized fit. Unisex is a classic fit with longer body and sleeves, suitable for everyone.
Matching: Explore our wide range of jumpers or pair with matching accessories to elevate your style.
Can I wear this? Designed for everyone. A symbol of inclusion, respect, and allyship. Learn more.