And so, the Spring Parade begins…
The shirt-waister - a cornerstone of 1940s style.
Born of wartime ingenuity and enduring good taste, it’s the dress that carried women through their days. Now in a fresh limited-edition print 'Spring Parade', ready to do the very same… beautifully, and with ease.

'Spring Parade' is an authentic floral print taken from an original. Soft coral pink, butter yellow, powder blue, and rich berry / aubergine tones, set against a warm cream base. Delicate blooms evoke 1930s–1940s femininity, with a fresh yet softly muted palette perfect for spring and summer dressing.

It is practical, demure, elegant and classy - all the hallmarks of the 1940s. This dress has been designed to be as authentic as possible and is based on original patterns and photographs. 

For classic 1940s demure dressing - this style buttons right up to the top via button and loop or can be more worn more open. Buttons are a fabulous reproduction of an original 1930s button and have an art deco feel to them. Dress has classic iconic shoulder yoke with gathers above bust that fall nicely into tucks into waistline. Cinch further with sash belt. 

This new style has no zip - similar to many originals it buttons below the waist instead. There's plenty of flare in the skirt but still very close to CC41 fabric usage.

Lastly -  create the classic 1940s wartime silhouette  - we've added a little pad into the shoulder.

1940s Shirt Waister features include:-
- iconic gathers into a low shoulder yoke at front and back
- tucks at the bottom of blouse into waist seam (gives plenty of room for movement)
- authentic style collar which can be buttoned right to the top or left open
- reproduction 1930s buttons
- sash belt to nip in at the waist
- shoulder pads

This dress is a must have for any 1940s enthusiast. See our post all about it here

Made in Yorkshire, England

Fabric: 100% Rayon/Viscose an authentic feel rayon crepe and behaves like a vintage fabric but does crease.

Washing instructions: cool hand wash or dry clean as some shrinkage may occur
Length from natural waist: approx 26 inches

Both models are 5'5" tall