Experience the brilliance of LG's self-lit OLED technology with the C5 77" TV. Its self-illuminating pixels provide flawless contrast, vibrant colors, and remarkable detail, bringing every scene to life. Deep blacks reveal every nuance in dark scenes, eliminating any guesswork in shadowy moments. Powered by the a9 AI processor, the TV enhances both picture and sound, upscaling all content with AI Super Upscaling. The Brightness Booster ensures clear visibility and richer detail, whether you're watching in bright daylight or at night.