Introducing the officially licensed Smokey Bear x Good & Well Supply Co. Apothecary Collection! Bring the wild beauty of America's forests into your home. Our Smokey Bear Reed Diffusers celebrate iconic trees from different regions, filling your space with clean, nature-inspired aromas—and a sense of purpose. Eco-friendly, long-lasting, and handcrafted to honor the landscapes Smokey works to protect. Notes of fir needle, cypress & patchouli In partnership with the U.S. Forest Service, 10% of every sale goes toward wildfire prevention and education.