Now, legendary Gulp! scent isn’t just for soft baits, but can be applied to all manner of lures, hard or soft. Simply squeeze a dash of Gulp! Gel onto your chosen bait and use your fingers to smear across its surface, focusing on any grooves, split rings or tow points it can fill into and hold better underwater. Designed to disperse scent into the water around the lure, Gulp! Gel dissolves and is most effective when reapplied every few casts to retain a smear and the unfair advantage to catch more fish.