MAC's iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Get more colour with full coverage, pigment rich payoff in our inclusive range of Artist approved shades. Get more comfort with a creamy blend of coconut oil, organic shea butter and organic cocoa butter that conditions and nourishes lips. Get more wear with 12 hours of colour from this long-lasting lipstick. The iconic matte Lipstick that changed the world we live in may have been reimagined, but each famous and fresh hue still serves up that signature vanilla scent you already love (or soon will).