All-day root lift + volume, never sticky or stiff, heat protection

WHY IT'S WOW:
Delivers major root lift without feeling stiff or sticky
Contains proprietary elastomers that form a “spring” at the roots
Root lifter that can be used on wet or dry hair
Non-yellowing; Never sticky or stiff for bouncy, natural styles

HOW TO USE:
1. Spray onto damp or dry hair, concentrating at the roots.
2. Style as desired.
3. Hit with blow-dryer heat for lasting results.

BEST FOR HAIR TYPES:
For all hair types; ideal for fine, flat, thin hair

NOTES FROM THE COLOR WOW LAB:
Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts.

There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.