50 Years of Deadly

Our NAIDOC logo features a community gathering symbol by Wiradjuri artist Amy Kilby, created as a visual anchor for the 2026 campaign. Responding to a milestone that marks five decades of NAIDOC, the design reflects resilience, collective strength and momentum, honouring those who shaped the movement while looking forward to the next generation.

“Fifty Years of Deadly marks a milestone. It’s a tribute to the people who built this movement. the Elders who stood firm, the organisers who made space, the artists who turned resistance into expression, and the communities who keep showing up, year after year.” - NAIDOC Committee 

Say hello to your new favourite Tee. Crafted from 100% cotton, it's soft on skin, strong on values, and made for the everyday. Lightweight & easy-wearing, the relaxed fit and breezy feel make it a go-to you'll reach for on repeat. Dress it up or keep it casual, it's the piece your wardrobe didn't know it needed.

Printed with authentic First Nations artwork in-house in our Meanjin studio, we are proud to keep as much of our production on-shore as possible to support local jobs and training. Discover the meaning behind this piece through the artwork story below, or see the QR code on your packaging.

Colour: Grey Marle
Can I wear this?
Designed for everyone. A symbol of inclusion, respect, and allyship. Learn more.