Got a little one who won't sit still? Maybe it's because... they're sitting on the wrong seat!

Introducing the coolest, comfiest baby chair in Australia: the IZIMINI Baby Chair.

You can scour the sand at Bondi... push the pram around Brighton... or swagger up and down Scarborough... but you won't find a chair for your little one that's this cute, comfy or stylish.

This sweet little seat doesn't just do its best work at the beach. It’s also perfect for picnics, campsites, backyard barbies, and just chilling out at home (it’s even dining chair adaptable).

Oh, did we mention it:

Is lightweight, folds up easily and comes with a carry cover
Keeps your little one safe and secure with a built-in harness
Is a breeze to clean (fabric: wipe with a damp cloth, tray: machine washable)
Has a storage pocket for your baby's book, bib, or matching IZIMINI hat
Designed by Sydney-based artist Sara Riley
Seats minis 6 months – 3 years old (up to 15kg), measures 37cm x 30cm x 30cm and weights 1.9kg