Australian made by an expert for fishermen everywhere.

Smak Lures is owned and run by fishing legend Matthew Mott and his lures are the results of real-life testing, not wishful thinking.

SMAK is a superior brand of fishing tackle designed for anglers who demand performance, functionality, and versatility. Smak's goal is to provide anglers worldwide with the highest-quality fishing gear.

For Smak, fishing is more than a hobby: it’s a way of life. They bring that overarching philosophy to the brand and everything they do at SMAK.

They manufacture their fishing tackle using state of the art materials that meet the highest quality standards. They test the performance of every product before it goes on virtual shelves, and they don’t sell anything they wouldn’t personally use. Smak Lures are top quality products that are durable and made to last. But they're also affordable and won't break the bank.