Hōō Living creates everyday objects from recovered waste streams and responsibly sourced materials, designed with circularity at their core — inspired by the Japanese Phoenix, and the idea that the most beautiful things can rise from what was overlooked. Hōō Living is a brand that treats sustainability as a design philosophy, not a label.

The Afterword is a notebook range that carries its story in its materials.
Its pages are made from 100% recycled, unbleached paper that is made using cellulose recovered from used sanitary napkins that would otherwise have ended up in a landfill or been incinerated.
Its cover is Tree-free Denim Paper, made by upcycling denim fabric offcuts and other waste from the apparel industry.

Nothing here began as a tree.

Made for Everyday Use
It opens completely flat, and stays open.
At 80 GSM, the pages take ink without complaint. It is best suited for daily writing, planning, and note-taking.
The paper is clean, odour-free, and fully processed — the origin of the cellulose is invisible in the final product.

Specifications:
• 160 pages, A5 size
• Hardback style construction
• 80 GSM Unbleached Recycled inner pages
• Tree-free Denim Paper cover
• Ruled Pages with optional Calendar
• Case Binding, Square Edges
• Flat Open design
• Made in India

Impact
Each diary contributes to:
• Reduced CO2 emissions vs conventional notebook
• Water is conserved since no harsh chemical bleaching are used in paper production
• Sanitary waste rescued from landfill or incineration
• Zero trees used in its making, from the inner pages to the cover

Every diary includes an impact snapshot based on an independently conducted Life Cycle Assessment (LCA) study.

Part of The Afterword range
Continuing the story beyond silence.

Giving Back
We commit 1% of net sales towards tree planting initiatives as part of our broader effort to reduce impact and support ecological restoration.

Delivery Time : 2 to 7 Days
Return & Exchange Policy : Non-returnable