Building Distinctive Brand Assets is an essential guide for brand managers and entrepreneurs looking to enhance their brand strategies. This comprehensive resource offers long-term strategies for developing and safeguarding your brand's unique identity. With a focus on creating distinctive brand assets, this book equips you with the tools necessary to future-proof your brand. Whether you're a seasoned marketer or just starting your branding journey, you'll discover invaluable insights on successful branding tactics.

Learn how to build effective brand recognition and loyalty by applying evidence-based methodologies rooted in the latest brand research. The book explores different types of distinctive assets and provides actionable steps to implement effective branding strategies.

You'll also unravel common branding myths that can hinder decision-making and hinder progress. Building Distinctive Brand Assets not only enhances your understanding of brand identity but empowers you to make informed choices that will drive brand success in a competitive marketplace.

Don't miss this opportunity to elevate your branding approach. Achieve lasting brand growth with proven methods to create and protect your brand's unique assets. Perfect for anyone who wants to get better at branding, this book is a must-have for your strategic library.

NOTE: Shipping for this item is FREE, please allow 15 days for shipping. As it's shipped from our Auckland warehouse, there are no unexpected import charges, customs duties, or taxes.

Condition: BRAND NEW
ISBN: 9780190311506
Year: 2018
Publisher: Oxford University Press ANZ

NOTE: Shipping for this item is FREE, please allow 15 days for shipping. As its shipped from our Auckland warehouse there is no unexpected import charges, custom duties or taxes.

Condition: BRAND NEW
ISBN: 9780190311506
Year: 2018
Publisher: Oxford University Press ANZ


Description:
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.This book is for anyone with a brand.It is a book about future-proofing your brand’s identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them. Do you want to get better at branding? You’ll learn which strategies and actions work, as well as which ones don’t, to help you take advantage of opportunities and avoid minefields.KEY FEATURESProvides in-depth strategic framework and tactical structure to build and manage a brand's identity.Details new research into several of the most popular types of assets to help in asset selection and execution.Explores the major myths that lead to poor decision-making.